We Are WBA

We are sharing the stories behind our members and small business owners through a series of video interviews.

Get to know who our members are and why they belong to WBA.  Hear about their passion for baking and the impact that they are making in our community.

Hand made and hearth baked, Breadsmith of Appleton offers made-from-scratch artisan breads using only the finest ingredients. Each loaf is shaped by hand and baked in a five-ton European hearth stone oven. With two locations in the Fox Valley area, Breadsmith of Appleton donates its unsold bread at the end of each day to local food pantries and is actively involved in the community.

Owned and operated by a third generation, Manderfield's Home Bakery has three locations in North Eastern Wisconsin, two in Appleton and one in Menasha. We would like you to meet Doug Manderfield! In this video, Doug shares the important roles that each of his family members plays in the successful operation of their bakery along with the family values that have been passed down from generation to generation.

Skelly's Farm Market in Janesville, WI is open June through October with strawberries, seasonal produce, and fall agritourism. The farm includes a bakery where cider and pumpkin donuts are made fresh every morning in the fall. There is also a gift shop along with a variety of family-friendly activities and two corn mazes - The Adventure Maze and The Impossible Maze.

Cranky Al's is a doughnut-coffee-pizza shop in Wauwatosa, WI owned by Joey Carioti and his aunt and uncle - Susie and Al Brkich. Serving hand-cut doughnuts, hot breakfast sandwiches, and coffee in the mornings and pizza for dinner, this family-owned business loves giving back to the terrific community that has supported them from day one.

The Cupcake-A-Rhee is a mobile dessert food truck named "Clarence" owned by Ellen Ghere Paulus and Bob Paulus. Their specialty is - you guessed it - cupcakes! They also bake cookies, brownies, and muffins, as well as a limited offering of savory items such as baked pretzels, bread, and stromboli. All of their items are baked from scratch in their commercial kitchen in Port Washington, WI.

Tamara Mugerauer, owner of Tamara’s the Cake Guru. What started out as a tiny shop, her sweets boutique bakery has grown from 2 employees to over 50, expanded to 3 locations, and recently celebrated 20 years in business!  Mugerauer said, “I am so blessed to do what I love in an industry full of amazing people who share and support each other.”

Jennifer Bukouricz, owner of Monzu Bakery & Custom Cakes in Green Bay, WI, shared her passion for baking and doing what she loves everyday along with the challenges of being a small business owner. She also talked about how operating the Original Cream Puffs Dairy Bakery at the Wisconsin State Fair is the primary fundraiser for the Wisconsin Bakers Association, which allows the organization to provide scholarships to baking students along with education and valuable resources to small, locally-owned bakeries to support the future of the baking industry.

Donna Nemecek, owner of Artistic Cakes and Cookies located in Appleton, WI, shares her personal experience working in the baking industry and how connecting with WBA members has helped her small custom cake business over the past 36 years.

Ashley Weber Dietrich, owner of Miss Cupcake Boutique Bakery located in Shorewood, WI, talks about the important role that local bakeries play in supporting their communities.

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