Kooky Cookie Cutter Challenge

Rules & Information

Do you love coming up with new ways to decorate cookies?
Well then, this is the contest just for you!

College Students and Industry Professionals are invited to compete in our ALL-NEW Baking & Cake Decorating Competitions at the Wisconsin Food & Hospitality Expo!

All competitors must either represent a licensed food service facility (bakeries, cafes, grocery-stores, restaurants) or be a college student currently enrolled in a Baking & Pastry Arts or Culinary program (certificate or degree). 

Each participant will receive a complimentary registration to attend the Wisconsin Food & Hospitality Expo!

Registration & Entry Fees:

The early registration deadline for all of the bakery competitions is Friday, February 16, 2024. The standard registration deadline is Friday, March 1, 2024. All entries must be registered in advance. Late entries may be allowed if space permits but will be charged a $50 late fee per entry.

Early registration allows WBA and WRA Members to take advantage of the lowest entry fees - starting at $30!

  • Early – WBA and WRA Members – $30

  • Early – Non-Member – $45

  • Standard – WBA and WRA Members  – $45

  • Standard – Non-Member – $60

To register, please click here.

Skill Level:

  • Baking & Pastry Arts or Culinary (College Student)

  • Industry Novice (Up to 2 years experience)

  • Industry Professional (2+ years experience)


  • Cookies are judged on appearance only. Points will be given for neatness, originality, creativity, colors, and degree of difficulty. Click here to view a blank score sheet for this competition.

  • Competitors entering the Kooky Cookie Cutter Challenge will receive a cookie cutter. A different cutter will be selected for each skill level based on degree of difficulty. The cutter will be mailed to the competitor prior to the competition. Please register for this competition by the early registration deadline to allow as much time as possible for shipping. The challenge is to showcase at least 6 different ways to decorate a cookie based on one cut-out shape. 

  • Each entry must include at least six (6) cookies that each have a unique decorating design.

  • Extra points will be awarded for each additional design included (up to 12 cookies in total).

  • Cookies may be decorated in buttercream, royal icing, chocolate, or any combination.

  • The cookies will be judged based on appearance only however, all ingredients and decorations used must be edible.

  • Cookie shapes may be altered up to 5% from the original cut-out shape. 

  • Only edible decorations and embellishments are allowed. Use of inedible decorations may result in a penalty score or disqualification.

  • Finished cookies may be presented as an arrangement no larger than 14” wide x 14” long. Use of platters or boards is allowed in the display but will not be judged. Entrant is responsible for returning to pick-up any personal items. 

  • Entries must be exclusive work of the entrant and may not have been entered in any previous WBA competitions.

  • Only individual entries are allowed. Team entries are not allowed.

  • Cookies must not infringe the copyright, trademark, privacy, publicity or other intellectual property rights of any person or entity. Cookies that violate this requirement will be disqualified from the competition.

  • All work must be done offsite. No decorating tools, equipment, cake, icing, base, stand, or materials will be provided by the competition, aside from table space for display. 

  • Cookies must be already baked, assembled, decorated, and ready for viewing when participants arrive. Minimal adjustments, repair, and additions of embellishments will be permitted within the allotted set-up window.ยท 

  • Judging will be held at the Wisconsin State Fair Park Expo Center at the Wisconsin Food & Hospitality Expo on Wednesday, March 13th.

  • Business cards or logos may be placed on display following completion of judging.

  • Entries may be set up on Wednesday, March 13th between 7:00 AM and 8:30 AM. Any entries delivered after 8:30 AM will not be judged, but placed for display purposes only.

  • All entries must be completed with final set up by 8:30 AM.

  • A short anonymous description of each entry is encouraged but not required. The purpose of this description is to better inform the judges of the entrant’s vision, process, materials and technique that may not be obvious from viewing the finished product. This is also where any specific theme or backstory of an entry can be briefly explained. If including a description, please bring along a typed/printed copy to display next to your entry (250 words or less) or email your description 72 hours in advance of the competition to jessica@wibakers.com. This document will be available for review during the judging process. Please do not include any competitor or organization name(s) anywhere in the summary. Any photos showing competitor faces will be discarded. 

  • All work will be done in a professional manner.

  • Entries may not be removed until 3:00 PM on Wednesday, March 13th. Anything left after 5:00 PM will be disposed of. We are not responsible for returning items to competitors! No exceptions.

  • The organizers have the right to use photographs taken of competitor’s displays. 

  • A license and/or student ID number is required. 

Judging & Awards:

  • Judging for the Kooky Cookie Cutter Challenge will be held at the Wisconsin Food & Hospitality Expo on Wednesday, March 13th by a team of qualified judges selected by the Wisconsin Bakers Association.

  • The judges will complete a comment sheet for each entry; copies of those sheets will be sent to each entrant within 10 days following the completion of the Wisconsin Food & Hospitality Expo via your pre-registered email address.

  • Entries in each skills division are judged separately.

  • All judges’ decisions are final.

  • Winners will be announced on Wednesday, March 13th.

  • All entries will be judged professionally.

  • Awards will be given on a points-based system.

  • The highest scoring entry in the competition will receive a Best of Show Trophy.

  • Additional awards may include Honorable Mention, Bronze, Silver, & Gold Medals, People’s Choice, and Judge’s Choice.


The Kooky Cookie Cutter Challenge is presented by the Wisconsin Bakers Association (WBA) in partnership with the Wisconsin Restaurant Association (WRA) at the Wisconsin Food & Hospitality Expo. By entering the competition, the contestant fully releases all rights to photos, publication and other sources of media for all work produced exclusively for, during and in the complete time frame of the event. Contestant is subject to all registration fees, applicable taxes, and all other related expenses on behalf of him/her entering the above competition. Contestant agrees to abide by all rules set forth by the WBA for this competition. Contestant agrees to indemnify and hold harmless the WBA and all sponsors from and against all claims, demands, costs, loss, damage, expense, attorney’s fees and liabilities growing out of, or arising from, caused or occasioned by his/her activities in the competition. Competition entry fees are non-refundable. All judges’ decisions are final.

Do you have any questions about the Kooky Cookie Cutter Challenge?

Contact us by email at jessica@wibakers.com or call (414) 258-5552 for more information!


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