Le Croissant Challenge Rules & Information

Compete in the WBA’s first Le Croissant Challenge! Buttery, flaky, classic croissants produced using an artisanal, hand-made method may be entered in this NEW competition at the 2020 Midwest Foodservice Expo.

Croissants will be professionally judged. Competitors will need to provide croissant samples for judging. Judging will be based on taste as well as presentation. A short description of each croissant entry will be expected.

Registration & Entry Fees:

The early registration deadline for all of the competitions is Friday, February 14, 2020. The standard registration deadline is Friday, February 28, 2020. All entries must be registered in advance.

Early registration allows WBA Members to take advantage of the lowest entry fees - starting at $30!

To register for this year's competitions, please click here to go to the main competition page.

Skill Level:

  • Le Croissant Challenge is open to professionals (2+ years of experience) from a licensed and inspected food service facility (bakeries, cafes, grocery-stores, restaurants).


  • One entry per competitor (no more than 3 entries total per bakery).
  • In this challenge, professional judges will determine the best croissant (traditional technique, no fillings or flavorings.)
  • All croissant ingredients must be edible.
  • No frozen dough entries allowed.
  • Judging to be held at the Pastry Studio at the Midwest Foodservice Expo on Monday, March 9th.
  • Business cards or bakery logos may be placed on display following completion of judging.
  • Croissant entries may be set up Monday, March 9th between 7:30 AM and 9:30 AM. Any croissant entries delivered after 9:45 AM will not be judged, but placed for display purposes only.
  • All entries must be completed with final set up by 9:45 AM.
  • Provide seven (7) classic croissants. One (1) croissant will be for professional judging, the remaining 6 croissants will be placed on display on the show floor.
  • Platters will be provided.
  • Please include a short description of the croissant entry.
  • Industry professionals will judge each entry based on standards of the product, taste, presentation, and saleability.
  • All work will be done in a professional manner.
  • Croissants may not be removed until 3 p.m. Wednesday, March 11, 2020. Anything left after 9 p.m. will be disposed of. We are not responsible to return items to competitors! No exceptions.

Judging & Awards:

  • Judging for Le Croissant Challenge will be held at the Midwest Foodservice Expo on Monday, March 9th by a team of qualified judges selected by the Wisconsin Bakers Association.
  • The judges will complete a comment sheet for each entry; copies of those sheets will be sent to each entrant within 10 days following the completion of the Midwest Foodservice Expo via your pre-registered e-mail address.
  • All judges’ decisions are final.
  • Winners will be announced at the WBA Awards & Appetizers Networking Evening on Monday, March 9th.
  • All croissant entries will be judged professionally.
  • Awards will be given on a points-based system.
  • The highest scoring croissant will receive the Best Croissant award. Additional awards include Second Best and Third Best.

Le Croissant Challenge is held in conjunction with the Midwest Foodservice Expo and is presented in partnership between the Wisconsin Bakers Association (WBA) and the Wisconsin Restaurant Association (WRA). By entering the competition, the contestant fully releases all rights to photos, publication and other sources of media for all work produced exclusively for, during and in the complete time frame of the event. Contestant is subject to all registration fees, applicable taxes, and all other related expenses on behalf of him/her entering the above competition. Contestant agrees to abide by all rules set forth by the WBA for this competition. Contestant understands that the WBA, WRA, or any sponsors assume no responsibility for loss, theft or damage to displays or personal items at the Midwest Foodsservice Expo and agrees to indemnify and hold harmless the WBA, WRA, and all sponsors from and against all claims, demands, costs, loss, damage, expense, attorney’s fees and liabilities growing out of, or arising from, caused or occasioned by his/her activities in the competition. Competition entry fees are non-refundable. All judges’ decisions are final.

Do you have any questions about Le Croissant Challenge?

Contact us by email at info@wibakers.com or call (414) 258-5552 for more information!

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