Who
is the WBA's Executive Director?
Dave Schmidt,
the WBA's executive director, has been involved in
the baking industry for more than 40 years and has been an active member of the
Wisconsin Bakers Association since 1989. Becoming the fourth Certified Master Baker (CMB)
in the United States in 1989, he has experience in retail baking as well as the
allied side of the industry. He took over as the WBA's executive director
in June 1999.
As WBA executive director his priorities include promoting
baking education (including the scholarship
programs offered through the WBA and serving on three technical school boards), and representing retail bakers on federal and
state legislative and regulatory issues. He also makes a point of visiting
bakers in the field and is always willing to lend a friendly ear or provide
advice when bakers consult him. Need information on opening a bakery?
Or, are you looking for a formulation? Give Dave a call at (800) 542-2688.
His baking industry
experience includes professional baking, sales, allied support, business
administration and association leadership. Prior to taking the helm for
the WBA, he worked 12 years for Multifoods Bakery Division, including as
district sales manager, as sales & service manager, and in technical service.
Other positions he had held in the baking industry include bakery manager and
bakery specialist.
Experience in both segments of the industry gives
Dave a
deep understanding regarding the viewpoints and needs of allied, as well as
baker members. Both groups are needed to promote the industry and build a
better future for all.
*****
WBA Member Services Center – Here to Serve
You!
Milwaukee and the
surrounding communities make up the largest metropolitan area in Wisconsin.
This area is filled with tourist attractions, colleges pro sports teams and an
international airport (in addition to the approximately 1 million people who call
this area home).
But, the next time
someone mentions the various destinations in the Milwaukee area, why not make one of
them your WBA Member Services Center? Located off National Avenue in
West Allis (which is conveniently located near near I-894),
the WBA Member Services Center adds another benefit of being a WBA member.
Dave Schmidt, Executive
Director of the WBA, is just one of the reasons to stop by. He is a wealth
of knowledge when it comes to the baking industry, having nearly 40 years of
background in the industry under his belt. Do you need more information
about how to open a second bakery? Or, maybe you need to know where to find
the best bakery case for your product? Give Dave a call! If he doesn’t
have the answer at his finger tips, he can refer you to someone who can help
you!
Maybe you’re interested
in finding a new formulation for your bakery! Something to help WOW the
tastebuds of your customers? Are you looking for that next great recipe?
Again, the WBA Member Services Center is a great place to start. The WBA
library includes books of formulations, just waiting to be paged through.
If you can’t make it to Milwaukee, a phone call will do!
Now, you may be thinking,
all of this is part of my membership? You bet! Let’s recap some of the
information you can receive with one stop to the WBA Member Services Center:
* Helpful
information from Executive Director Dave Schmidt, CMB
* Use of WBA Library of Information
* Browse through recipe formulations
* Borrow photos of bakery business from the past for
promotional information (or to just learn more about the history of the WBA)
* Place your advertising on the WBA Web site or in the
newsletter. Speaking of the newsletter, share your story with newsletter Editor
Amy Behrendt. Your story may end up in the newsletter!
* Maybe you want to pay your dues. Sure, you can always send them in
the mail, but
Accounting/Administrative Coordinator
Debbie Lowery is here to
take them in person too!
* Want to know more about OCP Bakers, LLC the subsidiary associated with the WBA? Or about anything related to the inner workings of the WBA?
Then Jessica Hoover, our WBA Administrative Office Coordinator is your
contact!
All these great features
are benefits of being a WBA member! If you’re passing through or visiting
Milwaukee on business, take a moment to stop by! The WBA staff is on hand
to provide information, a recipe or just to say hello.
And, if you have a
question or comment for the WBA staff, give the hotline a call, 24 hours a
day, seven days a week, at (800) 542-2688. During evenings and weekends,
the voicemail is ready and waiting for your message, which will be returned
on the next business day. The WBA’s regular office hours are 8 a.m. – 4
p.m. CDT, Monday through Friday.
The
WBA…Serving the Bakers that Serve You
*****
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